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Aston Martin Racing
Challenge
Gulf Oil, also known as 'Gulf', is a major multinational downstream oil company. Motorsport has been critical in defining Gulf's brand and the company has a historical involvement in racing. The challenge was to lead the marketing efforts for the company by reviving the brand globally following brand research, particularly using digital marketing and content development to promote the brand to its customers and affiliates.
Solution
Gulf decided to sponsor Aston Martin and leverage that sponsorship in across various channels. This effort resulted in a re-branded corporate website, creative content that was leveraged across all the major trade press and television and 360 digital marketing effort. This included: Search Engine Optimization, Search Engine Marketing, Social Media and Email Marketing.
Halliburton
Challenge
Landmark is the software division for Halliburton. The company wanted to set up a recurring thought leadership event in Europe every year with guests that included customers, energy industry leaders and employees.
Solution
Managing the production of the entire two-day pilot event for the first time in the heart of Paris, France. Team management of over 40 people. Production aspects included digital communications, agenda setting, logistics, speech preparation, presentation vetting, speaker booking, and content development.
The event was a success and is still being produced in different countries across Europe either in-person or virtually.
Jaguar Group
Challenge
Jaguar is a multifaceted group producing office and home fittings globally. One of their signature brands is their Tailwater brand. The challenge was to produce a piece of video content that would tell a story of how the company uses design and technology to create its best in class products.
Solution
Strategize and develop a storyboard for the video and manage the production from start to completion. Music composition and production for the video done by Ash. This video was used on multiple digital channels and promoted at industry tradeshows in Germany and across Europe.
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